Director of Franchise Marketing
Home Care Assistance of Palm Desert Welcomes Joyce White as a Cognitive Therapeutics Interventionist
As an Interventionist, Joyce White will help seniors stay mentally engaged at home
(Palm Desert, CA – March 17, 2016) Home Care Assistance of Palm Desert, a leading provider of in-home care for seniors, is proud to welcome Joyce White as the office’s new Cognitive Therapeutics Interventionist. As a Cognitive Therapeutics Interventionist, Joyce’s role will largely focus on the company’s patent-pending innovative approach to in-home dementia care. Joyce, who has over 25 years of experience in the healthcare industry, received her Master’s Degree in Blind Rehabilitation Teaching and Bachelor’s Degree in Social Work, both from the Western Michigan University in Kalamazoo, MI. Her background in medical, skilled nursing and senior living settings, as well as her passion for helping seniors live healthier, happier lives at home is very much in line with Home Care Assistance’s commitment to providing exceptional care.
“We are very excited to have Joyce join our team,” said Nikhil Mehta, owner of Home Care Assistance of Palm Desert. “She is an integral part of the Desert healthcare community and her extensive professional background, experience and commitment to innovative and comprehensive care will make her a valuable asset to our clients and our company.”
Nationally recognized as a premier provider of live-in, around-the-clock care for seniors, Home Care Assistance prides itself on taking a proactive approach to health and wellness. The company’s proprietary Balanced Care Method, based on rigorously studied lifestyle factors that contribute to healthy longevity, is a core part of its care partner training model and care program. Home Care Assistance care partners are bonded, insured, covered by workers’ compensation and screened for criminal backgrounds and driving histories to ensure that clients receive the best care from the most qualified caregivers.
Home Care Assistance offers the Cognitive Therapeutics Method™(CTM) as an innovative approach to encouraging brain health in the home setting. Developed by an expert team and based on scientific research, CTM targets a wide array of cognitive domains to stimulate the mind and prevent cognitive decline. Targeted areas of the brain include memory, executive functioning, attention, language, and visual spatial perception, as well as some non-cognitive domains. Cognitive Therapeutics Interventionists provide beneficial support through this innovative, research-based program to ensure optimal cognitive health of clients.
To learn more about Home Care Assistance of Palm Desert, please visit www.HomeCareAssistancePalmDesert.com, or call 760-345-0001.
About Home Care Assistance
Home Care Assistance is the leading provider of home care for seniors across the United States, Canada and Australia. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2016 Franchise500® and Inc. 5000 Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit http://www.homecareassistance.com.