Social Responsibility | Home Care Assistance Social Responsibility | Home Care Assistance

Social Responsibility


With a mission to change the way the world ages, acting in a socially responsible manner is at the core of our organization. At Home Care Assistance, social responsibility initiatives are carried out on both local and international levels, and fall into four main categories: Education, Community Service, Innovations in Brain Health and Celebrating Seniors.

Happy to 102The Brain Boost

We take great pride in serving as leaders in the aging industry, disseminating high quality and well-researched information around topics such as healthy longevity, family caregiver burnout prevention and best practices in dementia care  through our award-winning Senior Wellness Book Series and our Healthy Longevity Webinar Series in partnership with respected experts from the aging, wellness and senior care fields. Our webinars are open to the public and available on our website. All of our books are available on and are frequently donated to senior care professionals, community centers and families to help educate as many individuals as possible on healthy and happy aging.

Community Service
Second HarvestAlzheimer's Association

We feel a strong obligation to give back to philanthropic organizations that support seniors. Whether it’s partnering with Second Harvest Food Bank to collect canned goods for seniors in need, donating to and volunteering with Rotary International, forming walking teams to raise money for the Alzheimer’s Association or donating to research projects focused on breast cancer, Parkinson’s, stroke and other conditions that affect seniors, our community service efforts touch hundreds of thousands of lives around the world.

Innovations in Brain Health
Brain Health Experts IconThe Cognitive Therapeutics Method Icon
Given that cognitive health is an important component of overall wellbeing and 50% of our clients suffer from Alzheimer’s and other forms of dementia, we have created programs and resources designed to elevate the standard of care and boost brain health. Our caregivers are extensively trained in caring for individuals with some form of cognitive decline through in-person seminars and our online Home Care University. We also developed a non-pharmacological, cognitive stimulation program called the Cognitive Therapeutics MethodTM. Grounded in scientific research on activities linked to cognitive health, the program is designed for everyone – from those who are cognitively healthy and want to maintain their mental acuity to those who have a neurodegenerative disease and want to slow the progression of symptoms.
Celebrating Seniors
Honor Your Living LegendWish of a Lifetime

Part of furthering our commitment to changing the way the world ages is promoting aging as a rich and meaningful stage of life. Our Wish Possible and Honor Your Living Legend campaigns celebrate older adults, and give voices and faces to an often-undervalued population. An ongoing program, Honor Your Living Legend provides a platform for family members and friends to recognize the lifetime accomplishments of their aging loved ones. Stories and photographs are shared publicly on and through social media. This year, we also partnered with Wish of a Lifetime, a non-profit organization with a similar dedication to fostering an appreciative view of aging, to sponsor the wish of one very deserving senior.

Recipients of our Social Responsibility Award

Jaleh Neshat
Jaleh Neshat
Home Care Assistance of Raleigh
2014, 2012
Kevin McClarren
Kevin McClarren
Home Care Assistance of Warren